Developing breakthrough ideas does not have to be the result of luck or a shotgun effort. Dr. Edward de Bono's Lateral Thinking methods provide a deliberate, systematic process that will result in innovative thinking.
Creative thinking is not a talent; it is a skill that can be learned. Lateral Thinking will teach you how to think creatively, turn problems into opportunities, find alternative solutions, dramatically increase your number of new and practical ideas, and spark your creativity on demand.
Lateral Thinking uses unconventional thinking techniques normally untapped by our usual ways of thinking. These tools provide a solution for those who are searching for a disciplined approach to innovation, idea generation, and concept development.
Extract the concept behind a group of alternatives and use it to generate additional alternatives.
Generate and use a Creative Hit List.
Explore the reasons why we do things the way we do by acting as though the present way of doing things is not necessarily the best.
Generate new ideas using unrelated words, objects, or pictures.
Provocation and Movement
Explore the nature of perception and how it limits our creativity.
Capture your creative output. Collect ideas and concepts that are less developed.
Treatment of Ideas
Develop ideas and shape them to fit an organization or situation.